Bohemian childrenswear... inspired by far-off places, designed whilst daydreaming, made to treasure...
Having worked in the fashion industry for the past decade, one of my first thoughts upon finding out I was having a baby girl was what fun I would have dressing her! My head filled with memories of the cherished pieces from my childhood; dresses hand-embroidered by my own grandmother and 1970s hand-me downs from my older cousins.
Having always loved bohemian embroidered dresses I set about trying to find some teeny versions for my precious daughters Veda and Bon. Finding bohemian inspired clothing for children was a lot harder than I imagined and it was at this point the idea for ‘Apolina’ was born. With the aim of creating a line of inspiring childrenswear reflecting my own personal style, for like-minded mamas and their beautiful free-spirited babies.
I have built strong relationships with many manufacturers throughout my career but one has become a true friend, it is with his support that Apolina is proudly, and ethically, made in India by the most talented artisan embroiderers.
Join us on our journey, I hope you like what we do.
Apolina founder and proud mama
Apolina was born out of a desire to create a more authentic style, something exciting yet nostalgic; not a passing trend but a modern bohemian range with longevity and a sense of craft.
With a focus on highlighting Indian craftsmanship, Apolina works with a small, family-run Indian manufacturer, who employs equal numbers of women and men (unusual for this industry; it’s usually men). Ethical trading and production practices are strictly adhered to and workers are not only paid a fair wage, they are also treated as members of the extended family. Each item is unique due to the hand finishing of the garment and the free-hand machine embroidery is carried out by artisan embroiderers. Garments are produced in limited numbers through 'small batch' production. Apolina embraces the idea of slow fashion with garments enjoying the potential for an enhanced life. Slowing the rate of fashion consumption is especially hard to do in childrenswear but it is something we feel hugely passionate about. Our versatile pieces are mindfully designed to fit for as long as possible. Our aim for our 'Pattie' dress for example, with its simple relaxed fit, is that it should fit children for a couple of years. Each style is seasonless and has been designed to be layered up or dressed down depending on the weather. We want to encourage minimum waste and to help remove the idea of disposability in fashion. We imagine each Apolina piece will be passed down to younger siblings and then kept by mothers as a reminder of cherished childhood memories and in the hope of being passed to grandchildren as a future heirloom.